Managing Projects and People

Overview

Managing and leading marketing projects alongside a diverse range of colleagues, provides inevitable operational and people challenges. This course focuses on helping project managers and leaders to better set-up, direct and tactically control marketing projects that produce results. Delegates will learn a ‘best-practice’ marketing project process that encourages clear and impactful communication designed to keep the whole project team motivated and committed, as well as managing stakeholder expectations from project conception through to delivery. Throughout the course, practical exercises and tools introduced allow delegates to apply learning outcomes to their own live projects and needs.

Who should attend?

All individuals involved in managing and leading marketing projects, who need to gain greater control and structure to deliver an efficient process, whilst leading and managing team members through to an effective outcome. This course is designed for all marketing professionals, seeking the tools, processes and skills needed to set-up and manage their projects and colleagues to greater success.

Learning outcomes

• Understand the attributes of successful marketing project leaders
• Discover the ten key principles for greater project success
• Methodologies to successfully manage stakeholder expectations
• Gain insights into building and managing successful team dynamics
• Create a persuasive and impactful team communication plan
• Understand how to be a motivational force and gain buy-in
• Recognise how to influence, persuade and negotiate successfully
• Develop implementation plans around the 3 key project milestones
• Formally/informally measure campaigns to gain actionable insights