International Marketing

Overview

This course explores the critical components of marketing internationally, whether you are already active in global markets or looking to expand your reach. Participants will develop a comprehensive understanding of how to successfully navigate the complexities of international marketing, leveraging the latest strategies and frameworks to optimise their efforts on a global scale.

Key topics include:

• International Markets: Assess international markets by analysing political, economic, and cultural factors influencing entry and growth
• Competitive Analysis: Conduct competitor analysis to refine your international strategy
• Product Management: Best practices for adapting products to meet the needs of international markets
• Content Strategy: Create effective content strategies tailored for international audiences
• Marketing Communications: Apply strategic marketing approaches to optimise your efforts across different regional markets

The course will also cover the integration of AI in international marketing, including its applications in market assessment and competitive analysis. Throughout the course, participants will receive practical tips and frameworks to develop effective marketing programmes tailored for international contexts.

Who should attend?

This course is designed for marketers aiming to expand their international presence or strengthen existing operations. Participants will gain a solid understanding of international marketing strategies to navigate global markets effectively. They will acquire practical insights, frameworks, and innovative techniques, including AI, to optimise marketing initiatives in diverse international contexts.

Learning outcomes

• Develop an international marketing strategy using key frameworks
• Analyse the international market environment and assess market attractiveness
• Conduct a competitive analysis, using effective techniques and technologies
• Understand the international product life cycle and adapt strategies accordingly.
• Develop suitable product management strategies for international markets
• Leverage AI and machine learning tools for market and competitive analysis
• Create and adapt content for diverse international markets.
• Design an international promotional mix that includes advertising, events, and digital marketing