Effective internal communications are vital in helping employees see the connection between their role and the organisation’s vision and mission. With work environments evolving, understanding and driving employee engagement and motivation remain central to organisational performance.
Getting internal communications right is a business priority. It underpins overall performance, encourages constructive two-way dialogue, strengthens commitment and supports higher levels of customer service. This highly interactive workshop will help you shape effective internal communications by challenging your thinking in strategy and planning, tools and media channels, and how to measure and share the impact of your activity. The workshop also reflects how digital tools including emerging AI capabilities are influencing internal communication practice.
The workshop highlights industry-leading examples, current case studies and practical insights on how to build, maintain and measure the impact of your internal communications programme.
This workshop is designed for those with responsibility for internal communications. It is also valuable for those in broader functions such as HR, CSR or PR who take on responsibilities for employee communication and want to understand more about the discipline of internal communications and strengthen engagement.
- The role of internal communication in organisational strategy and its fit with leadership, culture, values and change objectives
- The key concepts, techniques and skills required of an effective internal communicator
- What it takes to build and deliver a powerful internal communications strategy and plan
- The breadth of internal communications tools and media channels, including the role of storytelling and emerging AI tools
- Understand the role of internal communications in organisational change
- Measures and metrics to show the impact of internal communications activities and channels
- How to evaluate your internal communications approach and identify areas for improvement
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I thought the course was brilliant and exactly what I was looking for. Our trainer, Vanessa Moon was fantastic. So enthusiastic, knowledgeable and kind - she involved everyone and was so encouraging.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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