The workshop focuses on developing a comprehensive planning process based on the event planning cycle. It covers a range of proven strategies, tactics, tips, case histories and practical guidance on how to plan live, virtual and hybrid events and applies equally to one off events, attended by small specialist groups, as it is to major international trade shows attended by large professional or public audiences.
The course will show you how to maximise every aspect of the event lifecycle for any commercial or not-for-profit project. You will learn how to build your branded event proposition, effectively promote products and services, generate qualified leads, engage with attendees, and streamline post-event communications.
Whatever the nature of your event (live, virtual or hybrid) you will learn how to strengthen the end-to-end process of attracting, engaging, promoting and delivering a great event.
