Overview
The Event Design and Management course explores the planning, negotiation, management, logistics, and the psychology of events. It covers how to deal with internal and external stakeholders, implement effective event delivery and establishing ROI. It will also address areas that are becoming increasingly important, including legal compliance, sustainability, and accessibility.
The course also covers the elements of creating and delivering effective and profitable online events. This includes looking at the technology, the management, and the new skills required to deliver events to a ‘virtual’ audience, as well as addressing the new world of ‘hybrid’ events.
Who should attend?
This course will benefit those who have responsibility for developing and managing their company’s events portfolio.
Learning outcomes
- Understand the future role of events
- How to create and refine your event strategy
- Understand the technology of live, virtual and hybrid events
- Master the essentials of event logistics and contracts
- Tools and techniques for planning effective and profitable events
- Delivering enhanced audience engagement and experiences
- Managing speakers, moderators, sponsors and exhibitors
- How to understand and calculate event ROI
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What our customers say
It was brilliant! It was the first CIM course I have taken part in and would love to do more! The tutor, structure of the two days, course materials and interaction was all excellent. Very well organised and well presented.
Very interesting and insightful course which will aid my role greatly. The course lead was engaging and encouraged great discussions between the delegates.
I absolutely loved my course experience! It was packed with those "aha" moments that made learning so exciting. Richard is a gem!
