Overview
This highly interactive workshop is designed to introduce you to the fundamentals of effective digital copywriting. You will gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages.
The course covers all crucial digital copywriting skills you will need to excel including SEO, using generative AI content tools, SEO, digital storytelling, creating compelling social media content, writing engaging social posts, improving email responses, optimising landing pages and perfecting your digital brand voice.
On day two, you have the opportunity to develop copy and content across a range of digital channels including social, video and blogs.
Who should attend?
This workshop is perfect for anyone looking for a solid foundation into the craft of digital copywriting. No previous knowledge or experience is required.
Learning outcomes
Day One
- Perfect the digital creative brief
- Develop online personas
- Turn bland copy into sales results
- Boost email campaigns
- Create popular multi-platform content
- Write compelling social content
Day Two
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- Writing engaging blogs
- Optimise keywords
- Design powerful online ads
- Use generative AI content tools
- Understand compelling storytelling
- Develop your digital brand’s tone of voice
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What our customers say
One of the most engaging and interesting courses I have ever attended. Jonathan got the mix of talking to us, theory, relevant examples, learning from each other and exercises spot on. I couldn't believe how quickly the time went.
Fantastic - really enjoyed the course and got a lot out of it. Jonathan was a great course leader and due to lower numbers, made an effort to tailor the course to our needs which made it even more useful.
