The 2-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.
Based around real case studies and examples from multiple industries, the course takes delegates through a practical and actionable approach to customer experience. Most organisations believe they are focusing on customer experience, but in reality, they are delivering customer experiences ‘accidentally’. Learn how to implement a customer experience framework to make the adoption of customer experiences ‘intentional and sustainable’.
Day 1: Customer Experience Strategy and Customer Journey Management
Day 2: Measurement and how to create a customer centric culture
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers and CRM managers.
- Global best practice theory on the subject of customer experience
- Understand the need to introduce a structured, rigorous approach to customer experience
- Develop a customer experience strategy and how to align it with business strategy
- The importance of understanding who your customers are
- Recognise the importance of defining the roles employees play in delivering the customer experience
- Understand the importance of empathy in driving sustainable growth
- Reconnect your organisation with its true purpose
- Introduction to ‘Customer Journey Management’
- Learn how to map the customer journey to drive actionable change
- Understand the science behind customer experience measurement: Voice of the Customer, Employee and Process
- How to drive improvement to customer focused priorities using the methods of Lean and/or Design Thinking
- Connecting digital strategy with the customer experience
- How to create and sustain a customer centric culture
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
The Customer Experience Management course was fantastic & feel I have learned a mass of information & useful tools & techniques over the course of only 2 days.
Book Now
Course Pricing
Select a date
Need some help?
Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
