Content Marketing

Overview

Standing out in today’s crowded digital landscape is harder than ever, and the brands who are winning have one thing in common – they’re creating great content. But what does ‘great’ even mean? This course will show you how to find what that is for you and your audience, create a robust strategy around it and produce that content consistently and effectively to meet your business goals.

Who should attend?

This course is for B2C and B2B marketers who have done some content marketing and want to build on the basics to take it further. This highly interactive workshop-style course will challenge you to strategise and ideate on the day, whilst breaking you out of your content rut with the latest tools and tactics essential for success.

Learning outcomes

• Content marketing: why it’s important for both B2C and B2B
• Who is doing it well, in a range of industries
• How to identify your content gaps
• Building a content marketing strategy
• Setting the right objectives for your business goals
• Researching your audience to create personas
• Choosing the right channels for you
• Content pillars and forming a strategic plan
• How to have good content ideas
• AI - how to plan and outline content with ChatGPT
• Video - its importance and role in modern content marketing
• How to shoot, edit and publish video for best results
• Optimising content for discovery in search and social media
• Content repurposing to produce it efficiently, at scale