Confidence, Influence and Impact

Overview

Flourishing in the higher levels of corporate life depends on much more than just expertise and experience. Your emotional intelligence, personal presence and self-confidence under pressure are what really make the difference at a senior level. Your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders now count for much more than ever before. This course gives you the tools to excel in all these areas, drawing on established mindset management techniques, the psychology of persuasion and the latest discoveries from neuroscience.

Who should attend?

Do you sometimes struggle to build relationships and gain buy-in from senior colleagues and other stakeholders? Do you want your ideas to be taken more seriously by the people at the top? Would you like to feel confident enough to stand in for your line manager in the boardroom? If so, this course is for you…

• Ideal for middle to senior level marketing professionals who want to maximise their impact and increase their presence at boardroom level
• Designed especially for people who have been recently promoted and now need to operate in a wider sphere of influence
• Developed specifically for Marketeers who now need to move beyond operational thinking and become more strategic

This workshop will stretch you out of your comfort zone and do so in a supportive and encouraging environment that inspires you to make the most of your potential.

Learning outcomes

• Define what success looks like and get buy-in from the people who can help you achieve it
• Discover how to understand and manage your impact on stakeholders: above, below, across and beyond the company
• Learn the art and science of building trust and rapport so that you can sell your ideas to key decision-makers
• Understand how emotional engagement is the key to gaining buy-in and persuading others to take action
• Develop your self-confidence, gravitas and presence so that you can cut through across the organisation, e.g. in one-to-one meetings and in boardroom presentations
• Discover how to overcome differences and develop win-win solutions with colleagues