The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches. This masterclass helps B2B marketers to understand today’s’ business customer and to be up-to-date with latest marketing approaches in order to better engage, acquire and retain them.
Those interested building a more effective B2B customer focused marketing strategy. A masterclass for B2B marketing managers, B2B marketing directors and business owners.l
- Understand the buyer landscape and changes in buying behaviour
- How to adapt marketing for different business segmentations
- Identifying buyer types, stakeholders and how to influence them
- Understand the acquisition marketing mix and how to apply it
- How to identify and use partners for acquisition purposes
- Develop marketing solutions to support acquisition marketing
- How to capture leads, nurture leads
- Events marketing in the acquisition phases
- Customer loyalty – how to improve customer stickiness
- How to prevent customers from lapsing
- Identifying customers for business expansion and growth
- Account-based marketing and how to apply
- Understand C-suite customers and C-suite marketing
- Measure across the customer life cycle and understand KPIs
- Practical case studies to support the learning experience
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Amazing content, Course Director, and formal/informal knowledge transfer!
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
