Marketing in B2B is constantly evolving to meet the needs of customers and make use of technology to improve performance. The latest developments create challenges and opportunities for B2B marketers involved in nurturing and converting leads in high-pressure commercial contexts.
This course is designed to help B2B marketers and anyone working in a related discipline to learn about the latest approaches to lead generation. It will help you understand latest techniques, methods and technologies and employ best practices in B2B lead generation management. During the course, you will learn about lead generation across the customer journey: creating inbound leads, lead capture, lead nurturing, lead tracking and measurement.
Designed for those who want a better understanding of how to improve the quality and volume of leads. Suitable for B2B marketers, marketers with a commercial focus, and anyone who has responsibility for inbound lead generation. It is also suitable for B2B marketers looking to plan lead generation campaigns.
- How to generate high quality B2B leads
- Developing a B2B inbound lead generation strategy
- Using content marketing to generate leads
- New approaches and digital techniques to support lead capture
- Discover different approaches to lead nurturing
- Best practices in leveraging social media for lead generation
- Learn about tracking and scoring leads
- How to align marketing and sales to optimise lead generation
- Measuring lead generation campaigns, KPIs and ROI
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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