AI in Marketing

Overview

AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more.

In this one-day training course, we will explore current advances and the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools.

This course aims to equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital tech. It will also consider how sophisticated algorithms, predictive analytics and chatbots continue to redefine marketing strategies.

We will explore various aspects of AI technologies and emerging digital trends, to understand their impact on consumer behaviour, data analysis, customer segmentation, content creation, personalisation and CX. We will also assess the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.

Who should attend?

This course is for anyone interested in the latest AI tools and emerging digital technologies, and how marketers can leverage these advancements to enhance their efficiency, make data-driven decisions, deliver exceptional customer experiences and drive better results for their organisations.

Learning outcomes

• Review the best AI tools (free and paid) for marketers, to include ChatGPT, Gemini, Sora, Synthesia, Performance Max, Brandwatch and Dataiku
• Content generation: how the latest AI tools can assist in creating and optimising marketing content
• Data analysis and customer insights: how AI can provide valuable insights about customer behaviour, preferences, and trends
• Predictive analytics: how AI can analyse data to make accurate predictions about customer behaviour, market trends, and campaign performance
• Social media monitoring: how AI tools can monitor social media platforms, online forums, and review sites to track brand mentions, customer sentiment, and emerging trends
• Marketing automation: how AI can streamline marketing tasks such as email marketing, social media scheduling, and campaign management
• Search optimisation: how AI tools can help marketers optimise their content
• Customer experience: how AI-powered chatbots can assist with purchase decisions to improve customer experience and satisfaction
• Evaluate customer acceptance and adoption of AI and the ethical implications

While this workshop typically includes established AI tools, we remain flexible in our approach to incorporate newly available options.