AI in Marketing

Overview

AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more.

In this one-day training course, we will explore current advances and the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools. This course aims to equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital tech. It will also consider  how sophisticated algorithms, predictive analytics and chatbots continue to redefine marketing strategies.

We will explore various aspects of AI technologies and emerging digital trends, to understand their impact on consumer behaviour, data analysis, customer segmentation, content creation, personalisation and CX. We will also assess the ethical considerations surrounding AI technologies, how to navigate potential challenges, and how to plan for integration across existing marketing systems. We will also look ahead to emerging developments such as AI agents and their growing role in automating workflows and driving personalisation

Who should attend?

This course is for anyone new to AI in marketing or with limited experience. It gives a clear introduction to the core concepts and tools to show how AI can improve efficiency, support data-led decisions and enhance customer experience. If you want a course that focuses on practical application and real-world use see AI Marketing Strategy and Tools

Learning outcomes

• Review the best AI tools (free and paid) for marketers, to include ChatGPT, Gemini, Sora, Synthesia, Performance Max, Brandwatch and Dataiku
• Content generation: how the latest AI tools can assist in creating and optimising marketing content
• Search optimisation: how AI tools can help marketers optimise their content for visibility, ranking and answer engine performance
• Marketing automation: how AI can streamline marketing tasks such as email marketing, social media scheduling and campaign management
• Data analysis: how AI can analyse customer data to uncover insights, predict behaviour and identify trends 
• Social media intelligence: how AI tools can track conversations and sentiment across platforms to inform brand strategy and engagement
• Customer experience: how AI tools can enhance personalisation, optimise purchase journeys and improve customer satisfaction
• Introduction to AI agents: understanding their emerging role in automating workflows, personalisation, and decision support
• How to integrate AI into marketing systems to maximise performance, ROI and operational efficiency 
• Evaluate customer acceptance and adoption of AI and the ethical implications for marketing practice