Artificial Intelligence presents new opportunities for marketers to become more productive and effective. This interactive one-day course will explore how AI can assist with content planning, copywriting, visual moodboarding, image creation and video production.
You will gain skills to leverage the latest AI tools such as ChatGPT, Claude, Midjourney, ElevenLabs, Descript and Lumen5 to understand your audience better, plan engaging content tailored to them across a range of platforms and produce content of all types at a greater speed and quality. You’ll learn which tool is best for each task in the content creation process, and how to craft your prompts to get the best results.
Get ready to be hands-on, as we’ll tackle a real content brief on the day requiring you to use the leading AI tools to produce text, images and video. You’ll come away full of fresh ideas and practical skills that you can apply immediately after the course.
