AI agents are becoming an accessible and practical tool for marketing teams, offering new ways to improve efficiency without the need for deep technical expertise. This course is designed for marketers and business professionals who are interested in understanding and building AI agents that can streamline workflows with some level of autonomy. The focus is on introducing what AI agents are, how they work and their potential applications in marketing workflows. This includes content creation and repurposing, competitor analysis, lead qualification – and more. The course will include an exploration of no-code agent tools, example agent use cases for marketers and a guide on how to build a simple agent using Make.
This course is suitable for those with little or no experience of working with AI tools, who want to understand the potential of AI agents and gain hands-on experience in setting up a basic agent.
For more AI-related courses, see the full range here.
- Understand AI agents and their relevance to marketing
- Recognise the differences between AI agents, AI workflows and automation
- Explore today’s key no-code AI agent platforms
- Identify a range of AI agent applications in marketing
- Understand the benefits and limitations of AI agents
- See AI agents in action (demo)
- The basics of building a simple AI agent
- Explore ethical considerations and future trends
While this workshop typically features Make, N8N, ChatGPT Agent and Relevance AI we remain flexible to incorporate newly available AI tools.
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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