Overview
AI agents are becoming an accessible and practical tool for marketing teams, offering new ways to improve efficiency without the need for deep technical expertise. This course is designed for marketers and business professionals who are interested in understanding and building AI agents that can streamline workflows with some level of autonomy. The focus is on introducing what AI agents are, how they work and their potential applications in marketing workflows. This includes content creation and repurposing, competitor analysis, lead qualification – and more. The course will include an exploration of no-code agent tools, example agent use cases for marketers and a guide on how to build a simple agent using Make.
Who should attend?
This course is suitable for those with little or no experience of working with AI tools, who want to understand the potential of AI agents and gain hands-on experience in setting up a basic agent.
For more AI-related courses, see the full range here.
Learning outcomes
- Understand AI agents and their relevance to marketing
- Recognise the differences between AI agents, AI workflows and automation
- Explore today’s key no-code AI agent platforms
- Identify a range of AI agent applications in marketing
- Understand the benefits and limitations of AI agents
- See AI agents in action (demo)
- The basics of building a simple AI agent
- Explore ethical considerations and future trends
While this workshop typically features Make, N8N and Relevance AI we remain flexible to incorporate newly available AI tools.
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