Elevate your marketing career
The CIM Level 6 Diploma in Professional & Digital Marketing is developed from extensive employer-led research across various sectors, ensuring it aligns with industry demands. You will:
- Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisation's objectives to perform as a rounded marketing professional.
- Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.
- Demonstrate ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path. Gain confidence by demonstrating your ability to deliver in the workplace.
All our qualifications up to and including level 6 are regulated.
Do I qualify?
You’ll need one or more of the following:
- CIM Level 4 qualification, or relevant equivalent
- Level 4 Apprenticeship such as Marketing Executive, or equivalent
- Level 6 Apprenticeship such as Marketing Manager, or equivalent
- Bachelor's or Master's degree, with one-third of credits from marketing content
- Professional experience (suggested two years of marketing in an operational role)
If English is not your first language, you'll need to provide evidence of achieving one of the following English Language qualifications in the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
How it works
This achieve this qualification you will need to complete four modules, two mandatory and two elective. Choose the modules you want to study using the Qualification Builder below.
Fast-track your qualification. Find out if your previous studies count toward your qualification with our Exemption Finder.
All CIM qualifications are delivered via our Accredited Study Centres.
Find one that suits your personal requirements, that offers your selected qualification, modules and tuition method. We recommend speaking to multiple tuition providers as early in your journey as possible.
Visit our Study Centre Finder.
Sign up as a CIM member. As a member you will receive support and resources and official recognition of the successful completion of your qualification.
Enrol with your study centre, who will be able to inform you of their study fees, study methods and the estimated time commitment.
Qualification builder
CIM qualifications are designed to be flexible. You can select four modules (50 credits) that align with your development goals.
Strategy and planning
20 credits
(mandatory)
+
Select one of these
Commercial
intelligence
10 credits
Societal
impact
10 credits
+
Select one of these
Customer journey
optimisation
10 credits
Brand
proposition
10 credits
Content
strategy
10 credits
+
Select two of these
AI marketing
10 credits
eCommerce
10 credits
SEO & paid
search management
10 credits
Social media
management
10 credits
=
You're ready to go!
It's time to find a study centre that offers your choice of modules.
Note: you can choose to extend your qualification by taking an additional module. Speak to your chosen study centre to find out more.
What are the costs?
The costs of studying a qualification include tuition fees, which are payable to your chosen study centre, CIM membership, which starts from £65 per annum, and assessment fees*. The total assessment fees for the Level 6 are: £660 (Global Standard & Developing Markets Rate)/ £540 (Emerging Markets Rate).
* Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Module details:
Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.
Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.
Marketers need to understand the key concepts of sustainability and wellbeing to drive the level of change organisations need to align, facilitate and support change over the long term. Understand key concepts around engaging with stakeholders and partners) to drive awareness and motivate effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.
Content marketing is fundamental to s building trust, developing relationships and improving customer conversions. Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. Demonstrate knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation.
Brands support organisations in creating distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. Exploring proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society alongside transparency and authenticity in a digital world.
In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy.
As AI technology continues to advance at a rapid pace, understand how to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.
Adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. Apply knowledge and skills to create an effective search strategy for both organic and paid channels utilising research techniques to understand customer search behaviour, optimise paid campaigns and websites and maximise search engine visibility.
Social media usage continues to grow with the proliferation of new platforms and tools. Develop strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience and create an effective social media strategy to successfully drive audience engagement.
