For business

Build the marketing capability your business needs to thrive.

Flexible, expert-led partnerships to develop high-performing teams

Marketing plays a pivotal role in business growth. At CIM, we help organisations transform talent, build high-performing teams and implement strategies that deliver measurable results.

We work with businesses of all sizes and from all sectors across the world to help them shape and develop their marketing and communications capability. From Government, to SMEs, to multinationals, we have played a pivotal role in developing their marketing performance.

Our flexible approach combines our expertise in industry best practice with the unique requirements, goals and challenges of our clients. We help navigate change, drive innovation and take advantage of opportunities, by reducing risk, strengthening reputation and fuelling long-term success.

Become a Company Affiliate

Our Company Affiliate partnership programme enables your marketers to access the best of CIM at scale across your organisation.

From CIM membership for all your people to a choice of hundreds of marketing development programmes and expert advice – all at preferential rates, helping you maximise your budget and build a high-performing team.

Find out how we can support your team’s continuous growth through skills development and alignment with our Global Professional Marketing Framework.

Some of our clients:

Perrigo logo PremierInn logo The Mackman Group logo Panasonic logo Univerity of Southampton logo Vodafone logo Maximus logo Everyone Active logo

More ways to support your business

While many businesses benefit from following our full strategic process, we also offer standalone services to meet more specific needs – from training and qualifications to insight reports and partnerships.

Direct team capability development
Explore options for developing your team with CIM, including training courses, CIM qualifications and CPD content.
Engage CIM as your development partner
As a Company Affiliate you'll experience the best of CIM, through development programmes that align with your goals.
Team access to insight and editorial
Explore a wide range of curated content from our experts, and keep your team up-to-date and informed.

CIM Business Centre

The CIM Business Centre is designed to provide organisations with a dedicated space to meet, train and learn.

Based in Maidenhead, Berkshire, the site features modern facilities and adaptable rooms, with on-site support to ensure your stay runs smoothly.

Perfect for away days, strategy workshops, and team development.

  • We set the standard – Our Global Professional Marketing Framework defines what good marketing looks like, and underpins all our development programmes
  • We build capability with purpose – Our training enhances skills, embeds ethical and effective practice and aligns with your strategic goals
  • We’re the profession’s authoritative voice – Shaping industry standards, influencing policy and advocating for marketing’s role in sustainable growth
  • We deliver measurable impact – Helping businesses navigate change, drive innovation and deliver results
  • We offer flexible, scalable delivery – Supporting your teams wherever they are, in formats that fit around your organisation
  • We’re globally connected – With 25,000+ members and partnerships with leading academics and practitioners around the world

What our clients say

What we’ve created with CIM will support not just the success of the business but also every marketing team member with career-long learning and development opportunities.
Gurneet Singadia Global Head of Media & Marketing Excellence at Perrigo
We chose the CIM Brief Writing course with Abigail and attended as a team. It was a brilliant refresher on such a pivotal point in any brand and marketing project and helped upskill us in all the tools we need for the end-to-end briefing process. Aside from the relevant and well-curated content, it also served as a brilliant team-building exercise.
Yasmin Mukhida-Olushola Head of Brand Marketing at Premier Inn