Overview
Prince Mohammad Bin Fahd University (PMU) is an accredited CIM Study Centre and the first in the Kingdom of Saudi Arabia to offer CIM. PMU delivers a high-quality learning experience that integrates academic excellence with professional marketing standards.
The Study Centre is supported by experienced faculty with strong academic and industry backgrounds, ensuring a balance between theory and real-world application. Teaching is enhanced through case studies, applied learning, and a focus on emerging areas such as digital marketing, analytics, and artificial intelligence.
PMU’s partnership with CIM reflects its commitment to preparing graduates for successful careers by equipping them with globally recognised qualifications and industry-relevant skills.
Course Start Dates
Jan/April/July/Oct (each year).
Cost
Please contact the Prince Mohammad Bin Fahd University (PMU) directly for course costs.
CIM Qualifications & Modules
Core module
- Marketing Essentials
Elective modules
- Content and Channels
- Marketing Insights
Core module
- Marketing Impact
Elective modules
- Responsible Marketing
- Planning Integrated Campaigns
- Content Marketing
- Social Media Marketing
- MarTech
- Search Engine Optimisation
Core module
- Strategy and Planning
Elective modules
- Commercial Intelligence
- Societal Impact
- Customer Journey Optimisation
- Brand Proposition
- Content Strategy
- AI Marketing
- E-Commerce
- SEO and Paid Search Management
- Social Media Management
Core modules
- Global Marketing Decisions
- Corporate Digital Communications
Elective module
- Creating Entrepreneurial Change
Core modules
- Global Marketing Decisions
- Corporate Digital Communications
Elective module
- Sustainable Transformation in Global Marketing
Core modules
- Contemporary Challenges
- Leading Change
Elective modules
- Consultancy
- Managing Business Growth
- Sustainable Transformation in Marketing
