Member Exclusive: Web and digital copywriting - Human vs machine

For some, copywriting has always been an art. In the digital age, however, science has played just as big a role for marketers. With a wealth of metrics at our disposal, the pressure of search engines and now the seemingly unstoppable growth of AI, is good copy more a question of algorithm than inspiration?

In our latest member-exclusive webinar, CIM Course Director Phil Woodford looks at the way in which technology has transformed the writer’s craft, but argues that the success of communications still depends on empathy, connection and an understanding of human psychology.

Members can watch this webinar on-demand to:

• Explore the human motivators that drive successful digital copy
• Examine how copywriters have adapted in the ever-changing digital landscape
• Discuss how marketers can balance human needs and the logic of machines.