Member Exclusive: Unlocking growth through a powerful brand identity

Everyone is chasing attention. Few know how to turn it into a clear brand identity.
In today’s crowded and competitive marketplace, marketers are under constant pressure to grab attention. But the truth is, attention alone won’t drive lasting growth. Fleeting impressions don’t build strong brands - identity does.

A successful brand identity is clear, distinctive, and instantly recognised. It’s what turns attention into long-term recognition and fuels growth. Yet many marketers fall into common traps when trying to achieve it.

This webinar introduces the Associative Attention Framework, a unique approach that blends insights from brain science and marketing science. You’ll discover why attention on its own isn’t enough - and how to move beyond visibility to create a brand that sticks in your audience’s mind.

Register for the webinar to discover:

• Why attention needs associations: Learn how the Associative Attention framework helps you create a brand identity that unlocks growth for your brand. And apply the framework to advertising to see how it can help shape your thinking and actions.
• What associations to build: Learn what types of associations to use to create a strong brand identity that resonates with your audience and sets you apart from your competitors.
• What to avoid when creating a brand identity: Discover common pitfalls marketers face when shaping brand identity and what to do instead to ensure your brand is remembered, not just noticed

Whether you’re looking to strengthen an existing brand or create a new one, this session will equip you with a framework and insights to avoid costly missteps and build a brand identity that resonates, endures, and delivers long-term impact.