Member Exclusive: How to get ahead using a hidden superpower - Storytelling

Hands up if you want to be more influential, more persuasive, more confident?
 
Whether it’s the Board, stakeholders, colleagues- even friends- I'm willing to guess that’s most of you.

So, why is it that we spend so much time selling “at” people, lecturing, messaging and bombarding them into submission with data?
 
Why have we become “infactuated”, when we know- from Behavioural Economics- that bland facts and dry rationality aimed at System 2 are not enough by themselves to persuade, but we must also address (emotional) System 1?

In this thought-provoking and (hopefully) entertaining webinar, CIM trainer, lecturer, TEDx speaker and author Anthony ‘Tas’ Tasgal  will draw on his CIM courses, and (now 8) books, to look at why storytelling can be our superpower and an antidote to the threat of all-conquering AI, because it is an essentially human skill which can evade “attention spam” (sic).

Tas will explore great examples of storytelling- from ancient orators such as Cicero to the recent ITV dramatization “Mr Bates vs The Post Office”, and explain why our brains are story-shaped, why all stories are detective stories (looking at you Oedipus), why it's better to be a radiator than a drain and why numbers numb us but stories stir us.

CIM members can log in below and register to discover:

• Why storytelling simplifies information and amplifies emotion.
• Why every speech, presentation and document needs a Golden Thread and a headline.
• Why stories differ from case studies.
• The single best definition of communications. Ever.
• How to avoid becoming a “deckhead”.