Member Exclusive: Account-Based Marketing for uncertain times

Many B2B businesses are now turning to Account-Based Marketing (ABM), and are realising the opportunities it can offer sales and marketing teams during times of uncertainty.

Whether you are new to ABM, or are looking to improve your existing activity, you can find out more this member-exclusive webinar presented by course director Patrick Rea. Patrick will review the benefits and challenges ABM presents, and will explain how, by using insight-led marketing and personalised campaigns, ABM aims to maximise revenue and lifetime value from niche markets.

Members can watch this webinar on-demand to discover:

• The opportunities and challenges of account-based strategy
• How to align your team and focus only on high-value accounts
• The key steps to successful and sustainable ABM