What types of digital marketers are there?

Digital marketing is one of the most diverse industries you could work in, and it's why we all know and love it. It combines a love for creativity, strategic thinking, new technologies and analysing data all in one, which makes for an ideal industry for just about every kind of personality. Whether you’re drawn to storytelling, analytics or social media trends, there’s a digital marketing role out there that could be the perfect fit for you.

I'm going to take a closer look at some of the most popular roles and specialisms within digital marketing, what they involve, and the skills you’ll need to thrive. If you’re thinking about starting a career in marketing or wondering whether you want to specialise, let’s dive into what’s out there.

Marketing Executive

Let’s start with one of the most common entry points into the industry: the Marketing Executive. Typically a generalist role, this is often where people get their first real taste of what it’s like to work in a marketing team, whether that’s small or large.

A Marketing Executive role is varied, which is a positive for anyone wanting to test the waters on the industry. The role can include supporting the planning, coordination, and delivery of marketing campaigns. What that looks like day to day can range from writing copy for email newsletters, creating social media posts, helping to deliver campaign reports, or even attending industry events. The beauty of this role is the exposure to lots of different areas of marketing, especially digital, which makes it a great foundation for you to learn, develop and decide where to go next.