So, you want to be a 'thought leader'? You're not alone.

Thought leadership has skyrocketed in recent years, and with good reason. It's a way for leaders to contribute something useful to their sector while building trust through knowledge and insight along the way.

The challenge, though, is that because so many organisations are investing in it, the bar for what counts as good has got a lot higher. 

Whether you're already publishing thought leadership and want to improve its impact, or you're wondering how to take it to the next level, this article offers some guidance on building credibility and relevance within your industry.

What is thought leadership?

Thought leadership helps people see things differently and, in some cases, even act differently. Most importantly though, it should add something new to the conversation, not repeat what's already being said, and that's where a lot falls short.