The new marketing director

CPD Eligible
Published: 18 August 2025

You've done it. After years of managing campaigns and spinning all those plates, you’ve stepped into the big role you've always wanted: Marketing Director. The business is looking to you for new ideas, direction, and, let's be honest, results.

But where do you start? The calendar’s already filling up with meetings, "urgent" requests are appearing in your inbox, and you're trying to work out which fires really need putting out and which can burn that little bit longer. It's exciting, but also a delicate balancing act between getting to know the business and making an impact, all without rushing decisions you'll regret later on. 

The good news? You're not the first to do this. We spoke to several marketing leaders who know a thing or two about making those first 100 days count.

Unlock this exclusive content

Unfortunately this content is exclusive to CIM members only. Upgrade to instantly unlock this article plus other member only benefits.