New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

• CIM and Meirc have formed a unique partnership to deliver CIM’s training programmes in the GCC
• Meirc will deliver CIM’s Impact Development Programme, equipping marketers with capabilities aligned to global best practice, driving strategic, brand, and digital excellence
• CIM training programme delivered by Meirc will become available from January 2026
• CIM and Meirc representatives present at the HRSE HR Summit & Expo – 22-23 October, Dubai

15th October 2025: The Chartered Institute of Marketing (CIM) and Meirc Training and Consulting have formed a first-of-its-kind training partnership in a joint mission to elevate marketing capability in the UAE and throughout the Gulf Cooperation Council (GCC).

The agreement will see Meirc deliver a selection of CIM's flagship training programmes across the GCC, leveraging its regional expertise and expert trainers to provide a first-class learning experience to marketers.

As a starting point in the relationship, Meirc will offer the CIM Impact Development Programme, a two-year training pathway designed for ambitious marketers who want to access global best practice, deliver measurable results, gain globally recognised credentials, and progress towards Chartered Marketer status.

Combining strategic excellence, practical tools, and world-class certification, the programme is structured around three professionally developed courses in marketing, brand, and digital. It equips participants with the skills, confidence, and credibility needed to thrive in today’s competitive marketing landscape.

On successful completion of each course within the programme, marketers will receive a Continuing Professional Development (CPD) certificate, acknowledging their individual achievements and commitment to lifelong learning.

Participants who complete all three courses will receive the Impact Development Programme certificate, that sets marketers apart from others in the sector. With a robust roadmap of future CIM courses set to be added, this strategic partnership underscores CIM and Meirc’s shared commitment to enhancing global marketing capabilities and empowering professionals across the GCC region.

Commenting on the partnership, James Sutton, CIM’s Strategy and Commercial director, said: "We are delighted to announce our partnership with Meirc, an organisation that shares our commitment to advancing global marketing capability. At CIM, we believe the most effective way to unlock the potential of marketers across the GCC is by collaborating with a credible and experienced training provider like Meirc, whose proven track record spans decades of delivering world-class programmes.”

"CIM has long supported individuals and organisations across the GCC and globally in building marketing capability. As we looked to expand our support, we conducted a thorough search for a partner who could deliver our courses with the expertise and insight needed to truly benefit marketers in the region. Meirc quickly stood out, not only for their deep understanding of the GCC market, but also for their alignment with our core values, including a commitment to promoting best practice. We’re excited to embark on this important step forward together."

Jimmy Haddad, Meirc’s Managing Director, added: "We are proud to partner with CIM, an organisation that has represented, championed, developed, and recognised the marketing profession for over a century. As an organisation that has a long history of serving people, we are thrilled to strike up this alliance with CIM, which will help us provide marketers in the GCC region with access to global best practice. Together, we are committed to supporting professionals in the GCC and are excited to see the opportunities this collaboration will unlock."

"Building world-class marketing capability with CIM goes beyond the classroom. The CIM training programmes, which we will deliver have been developed to build capability through practical, flexible learning designed to provide professionals with the skills and attributes required to be a fully rounded marketer, able to take their new skills back to their workplace immediately. Marketers across the GCC will be able to begin their CIM training programmes, delivered by Meirc, from January 2026."

CIM and Meirc representatives will be present at the HRSE HR Summit & Expo - stand C96 in Hall 3/4 at the DWTC on the 22 - 23 October 2025. To meet with CIM contact: enquiries@cim-middleeast.ae.

To find out more about CIM’s individual and group training offerings for the GCC, visit the website for CIM or Meirc.

Click here to learn more about how CIM supports professionals and organisations across the GCC: https://www.cim.co.uk/cim-networks/middle-east/ 

-ENDS-

For CIM media enquiries 
James Delves  
Head of PR and External Affairs, CIM 
James.Delves@cim.co.uk 

For Meirc media enquiries 
Ms. Rim Riahi 
Client Relationship Supervisor
Rriahi@meirc.com 

About CIM 
For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies, and the wider society. Today, we play a more significant role than ever in supporting, developing, and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.

On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training, and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.

We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem. Find out more about CIM by visiting www.cim.co.uk.   

About Meirc Training & Consulting
Meirc is the oldest and most trusted training firm in the region. Since 1958, we have been relied upon by our clients, small and large, private and public, to develop their human capital in a range of management and technical fields, using an ever-expanding portfolio of products and services. Our innovative and diversified training courses and consulting services are designed and delivered by subject matter experts who are competent in providing solutions relevant to this region and applicable to today’s business challenges.

Find out more about Meirc by visiting www.meirc.com.