Member Exclusive: The six secrets of brand strategy

“What do you do, Bruce?”

“I’m a Brand Strategist.”

“How interesting!” [Pause.] “But what do you actually do?”

And so it goes. Brand strategy is an up-and-coming subject, with many founders and CEOs – particularly in the SME sector – understanding the benefits it can deliver.

Here are six secrets about the value of a well-defined brand strategy: 

1. Your brand strategy requires you to make good choices 
2. A brand strategy describes a destination 
3. ​Alignment leads to team cohesion 
4. ​The audience for your brand strategy is closer than you think… 
5. ​Make your brand relevant to your different audiences 
6. ​Brand strategy is an open door to your business

Let's go into each one in more detail...​​​