Member Exclusive: The privacy revolution: Rethinking marketing practices in the era of data protection

As privacy laws and regulations continue to evolve, the marketing landscape is undergoing significant transformations, particularly in targeted advertising and data collection. This piece will examine the implications of privacy changes and explore how businesses must adapt their marketing approaches to ensure compliance and maintain customer trust.

Marketers are big fans of data. Data makes it possible to hyper-personalise marketing campaigns and tailor content to each unique customer, something that's become compulsory for businesses that want to make an impact online.

However, creating these personalised experiences while respecting privacy and data should always be the primary objective, and with the rise of more complex regulations, finding the right balance can be tricky.

We've spoken to two experts who offer their insights on navigating the fine line between delivering those all-important personalised experiences consumers are demanding and protecting their privacy.