Member Exclusive: How to manage posting across multiple channels

The ever-changing landscape of social media can easily feel overwhelming and pressurising, particularly with so many brands occupying the space. Structuring a clear strategy for managing multiple social media accounts can create a seamless posting experience and ensure you have time to be imaginative with your content, particularly for marketers juggling social media alongside other roles.  

Social media has evolved dramatically since the days of 'poking' people on Facebook. What began as a space for reconnecting with friends and family has transformed into a powerful marketing platform for businesses of all kinds.

Today, Facebook, Instagram, X, LinkedIn, and TikTok have all become integral to our daily lives, each with their own unique purposes and different audiences. Navigating these platforms effectively is essential for both businesses wanting to grow, and individuals building personal brands. However, with so many options and ever-changing features, it can easily feel overwhelming. In this article, we’ll explore how to harness social media’s potential, particularly how to engage with multiple platforms.