Member Exclusive: Encouraging high performing teams

Marketing is constantly changing, and as it does, so should our skills and knowledge. While those just starting out will focus on mastering the basics, marketers with a few years of experience may find themselves asking: how do I progress? The answer lies in professional development.

Professional development is crucial for finding new opportunities, advancing careers, and building strong teams. In this article, we’ll look at what professional development means for marketers beyond the entry-level stage, the benefits it offers both individuals and teams, and how managers can ensure they create an environment that promotes growth.