Member Exclusive: Government apprenticeship reforms open new doors for young talent

CPD Eligible
Published: 29 May 2025

The UK Government announced this week a significant overhaul of the national apprenticeship system, placing a renewed focus on young people and entry-level opportunities. These reforms are set to reshape the future of skills development and workforce planning, with major implications for skills development businesses and marketing professionals across the country. 

The changes announced this week, which include a redirection of funding and the introduction of new foundation apprenticeships, aim to reverse the decline in Level 2 apprenticeships and ensure that young people have more accessible routes into employment. For CIM members, these developments present a timely opportunity to rethink talent pipelines and invest in the next generation of marketers.


Key changes at a glance 

  • Funding prioritised for under-21s: Government funding for Level 7 apprenticeships (equivalent to a master’s degree) will now be restricted to those under the age of 21. Employers will be responsible for funding these qualifications for candidates over 21.
  • New foundation apprenticeships: In line with the government’s ‘Invest 2035’ industry strategy, seven new entry-level apprenticeships will be introduced in sectors including health and social care, engineering, and construction, with potential for future expansion into creative and digital industries.
  • 120,000 New training opportunities: These will be funded in part by increased charges on employers hiring from abroad, with 45,000 training places earmarked for young people. 
James Delves
Head of PR and External Affairs, CIM

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