Member Exclusive: How Marketers can help create an inclusive culture
- Broadcast: Tuesday 18 June 2024
- David Hare
This webinar is ideal for members who are new to ED&I or whose brands are in the early stages of their own ED&I journey.
Given the complexities of the topic, many marketers are worried about ‘getting it wrong’ but this webinar will reveal that a positive approach to ED&I can unearth new ways to emotionally engage with your audiences.
Register to discover:
- Why awareness of ED&I opens up opportunities and possibilities for marketers
- How some of the top brands are getting it right and building more trust with their stakeholders
- Some basic creative guidelines to make sure your ED&I comms are authentic and believable.
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About the Speaker
David is a CIM course director, published author, executive coach and trainer with clients across the UK, Europe and the USA. He created his own consultancy and most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes DPD, Holland & Barrett, Veolia, Marston’s, GE, ABB and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU.
His first personal development book, The Buddha in Me, the Buddha in You – a handbook for happiness was published in February 2016 by Penguin Random House and a year later by Flammarion in France.
Learn more about David Hare's CIM training courses; Equity, Diversity and Inclusion (ED&I) and Confidence, Influence and Impact on the CIM.
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