Crisis management in the digital era
- 06 September 2024
Just when you think you've seen it all, P&G is forced to address teens eating detergent pods, Elon Musk sets X's press email to auto-reply with a poop emoji (just one of the platform's many PR debacles), and Harry and Meghan take part in that interview. While the rapid development of technology has undoubtedly streamlined communication in many ways, it's also ushered in its fair share of challenges for PR departments.
The internet, social media, and the 24-hour news cycle can quickly escalate even seemingly minor missteps into a global spectacle within minutes. Maintaining control over the narrative requires more than just quick reflexes—it demands a proactive and strategic approach. In this article, we hear from several communication experts who offer guidance on maintaining control over the narrative in the face of crises.
Fail to prepare and prepare to fail
In the digital age, news, opinions, and rumours can spread like wildfire, impacting public perception and company reputation within minutes.
Having a deep understanding of the digital landscape and being prepared with a well-structured crisis management plan is the only way to effectively manage a PR issue and prevent it from becoming a crisis as Yvonne Eskenzi, Co-Founder and Director of Eskenzi PR, explains...
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