Beyond algorithms: Crafting an ethical AI marketing strategy

• 26 July 2024

At the recent CIM roundtable with IBM, the main topic of conversation was AI. As its role in the marketing landscape grows, addressing potential ethical considerations is crucial. There’s an inherent bias in AI algorithms that limits generative AI’s potential at creating more diverse and inclusive content which can only be changed by professional personalisation.

With the introduction of AI into the marketing space, marketers have found it easier than ever to create content through the use of generative algorithms. However, marketers should be wary of AI - as without a good understanding of effective prompt writing, content will likely be biased.

Contrary to popular belief, AI is not yet capable of working autonomously. Without careful supervision, AI can provide biased or incorrect information without being aware of it. After all, where does AI get its information from?

Tags:

• AI
• Digital Marketing
• Strategy
• Ethics

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