AI Content Creation: Balancing innovation and authenticity

• 16 August 2024

AI certainly isn't new, but public interest in it is. ChatGPT, for example, has now become a household name. As more of us use it, the more likely it is that consumers will be able to identify content not generated by humans.

Digital asset management firm Bynder decided to put this to the test. It presented two articles to 2,000 UK and US participants: one written by a professional copywriter and another by ChatGPT. 50% of the participants were able to identify the AI-generated copy.

What was more interesting, though, was that the AI-generated content was found to be the most engaging. Of those who had a preference over the articles, 56% voted that they preferred it over the copywriter's article.

However, when participants became aware that they were reading AI-generated content, 52% said they felt less engaged.

So, as more businesses incorporate AI into their plans, how can marketers maintain authenticity in an era where consumers are increasingly aware of machine-generated content?

Tags:

• AI
• Content
• Innovation

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