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Understanding shopping behaviour for brand growth

In today’s fast-paced consumer goods landscape, understanding shopper behaviour is crucial for brands looking to stay competitive. The most successful brands are those that attract new customers and build loyalty with existing ones by being meaningfully different.

This idea was explored during CIM’s webinar express with Lesley Ann Gray, Strategic Insight Director at Kantar, where she provided valuable insights into how brands can decode consumer behaviour to drive growth, especially in the ever-competitive grocery and FMCG sectors.

Why is shopper behaviour important?

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Ishbel Macleod Head of Research and Insights We Are Hydrogen

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