Board of Directors
Andrew Yuille, DipM FCIM Chartered Marketer
Chair
Andrew Yuille, DipM FCIM Chartered Marketer
Chair
Andrew is a marketing and business development professional with a career spanning 25+ years. He has worked across a spectrum of global, mid-market and early stage B2B organisations, across technology, information services and financial services including Hertz, Sage plc and Tetra plc. He is currently Vice President – Partnerships & Alliances for Thomson Reuters; earlier roles at Thomson Reuters included several marketing leadership roles, head of risk business solutions and most recently head of the online compliance training business.
He is a regular public speaker at events across the globe on topics spanning governance, risk and compliance as well as RegTech.
He was elected Fellow of The Chartered Institute of Marketing in 2001 and holds an MSc in Marketing with Distinction from the University of South Wales.
Andrew is a trustee and governor of Herries Educational Trust, a charity supporting the education of pupils at Herries School in Cookham, Berkshire.
Michael Lynch BA Hons DipM FCIM MSc CMRS Chartered Marketer
Vice Chair
Michael Lynch BA Hons DipM FCIM MSc CMRS Chartered Marketer
Vice Chair
Non-Executive Director, elected to CIM Board in 2021. Chair of the CIM Constitution & Ethics Committee and member of the CIM Strategy & Finance Committee. Michael is currently on secondment from NS&I as Deputy Director, Marketing and Communications at UK Export Finance. Prior to this, he was NS&I’s Head of Consumer Business Strategy & Strategic Marketing. Previously on secondment from NS&I he helped create the British Business Bank as Acting Director of Marketing, Communications and Brand. Before NS&I Michael held senior demand development, marketing and sales director roles with major financial services businesses specialising in investments.
A DipM qualified Chartered Marketer and CIM Fellow, Michael has twelve years experience lecturing for CIM courses including Strategy and Digital Strategy, Innovation and Communications. Michael has been a CIM examiner and is a current CIM mentor. Michael is also a mentor for the Government Communication Service (GCS), the professional body for government communicators.
Michael attained an MSc in Strategic Marketing from Cranfield School of Management and has been on the Marketing and Sales Practice Advisory Board there since 2016.
A Route Panel member for marketing apprenticeships and T Levels with the Institute for Apprenticeships, Michael has chaired and been a member of marketing apprenticeship trailblazer groups and is a member of the national Green Apprenticeships advisory community.
Michael is also a non-executive director with London Mutual Credit Union, London’s largest community bank, a member of the Market Research Society and CFA UK and an active member of the Worshipful Company of Marketors, the City livery company for marketing professionals.
Dr Ruchitha Perera DipM FCIM Chartered Marketer
Non-Executive Director
Dr Ruchitha Perera DipM FCIM Chartered Marketer
Non-Executive Director
I am an enthusiastic marketer with a career spanning over 25 years, delivering marketing education, business coaching and corporate training. I have also provided leadership to global organisations representing brands such as Acer, IBM, and HP.
As an inspirational business coach, specialising in marketing sustainability and digital transformation, I have displayed a thorough understanding of marketing trends, driving organisational value through global coaching assignments.
In addition to facilitating CIM education and master’s and doctoral programs internationally, I have guided many professionals and organisations in executing marketing innovation and digital technologies, enabling them to be future-ready. Furthermore, I take pride in motivating the next generation of entrepreneurs to embrace innovative marketing through local and international mentoring programs.
In addition to being a CIM fellow, I hold Fellowships from CMI (UK) and SLIM (Sri Lanka) and memberships from the American Marketing Association, Sri Lanka Institute of Directors, and Rotary Club of Colombo Mid-Town.
I consistently continue to bring my skills, corporate experiences, and expertise in digital transformation and marketing sustainability to enhance stakeholder value, and create fusion and cordial relationships within and beyond the marketing fraternity by positioning CIM as the global mark of professional marketing.
Gina Balarin, MEd BA (Hons) DipM FAMI CPM FCIM Chartered Marketer
Non-Executive Director
Gina Balarin, MEd BA (Hons) DipM FAMI CPM FCIM Chartered Marketer
Non-Executive Director
Gina Balarin is a TEDx speaker, author of The Secret Army: Leadership, Marketing and the Power of People and the Founder of Verballistics, a consultancy dedicated to helping leaders find their voice and use it effectively.
With a marketing career spanning 20+ years in the education, software, engineering and non-profit sectors, she cares passionately about enabling leaders and their teams to get messages across that inspire action and support change.
Gina has a Masters Degree in Education in the subject of Management Communication awarded with Distinction, a BA in Drama and Linguistics, a BA (Hons) in Linguistics and English Language and a Professional Diploma in Marketing. She was awarded Chartered Marketer status in 2010, became a full Member of the Professional Speakers’ Association in 2018, and was elected as a Fellow of the Australian Marketing Institute and a Certified Practicing Marketer in 2022.
Based near Brisbane, Australia, her work has won critical acclaim in South Africa, the United Kingdom and her home country. She regularly appears on podcasts and at events discussing marketing, communication, leadership and authenticity. She is a communication and presentation skills coach to senior leaders, an award judge, and a mentor.
She also serves on the Board of Project Displaced, an Australian non-profit organisation dedicated to helping people gain the confidence and skills to find new jobs.
William Burton DipM FCIM Chartered Marketer
Non-Executive Director
William Burton DipM FCIM Chartered Marketer
Non-Executive Director
Experienced Chief Executive and Global Sales & Marketing Director from the travel & hotel and education & training sectors. Also a NAO-trained Government Accounting Officer. Particular skills in Corporate Strategy, Risk, Governance, Compliance and all aspects of Sales & Marketing. Previous NED experience at Martin Randall Travel; Chair at Highlife Breaks Ltd; Council Member of ABTA, Federation of Tour Operators and VisitBritain; former Senate member for the University of London. Chartered Marketer and Fellow of CIM; Chartered Director and Fellow of the Institute of Directors; Chartered Mechanical Engineer; and holder of an MBA with distinction from INSEAD Global Business School.
Penny Eccles, MBA BSc (Hons) DipM FCIM Chartered Marketer
Non-Executive Director
Penny Eccles, MBA BSc (Hons) DipM FCIM Chartered Marketer
Non-Executive Director
Penny holds an MBA with distinction, a first class BSc (Hons) in Marketing and is a DipM qualified Chartered Marketer and CIM Fellow.
Penny spent her career in Higher Education marketing roles for 20+ years at several UK universities before establishing her strategic marketing consultancy business in 2019. Penny and her team work with universities and HE-related clients to grow their profile and student intake. Prior to this she worked in a board-level position at Nottingham Trent University as Director of Marketing and Communications.
She is a keynote speaker and was a HEIST Awards panel chair and judge (2019 – 2021). She is also a regular speaker for the AdvanceHE Aurora Leadership programme for women.
Fiona Hawkins FCIM
Non-Executive Director
Fiona Hawkins FCIM
Non-Executive Director
I have 27 years corporate client and agency experience, delivering marketing campaigns and running a successful business.
Increasing engagement and improving productivity of digital activities for clients is my speciality, by helping companies communicate effectively with audiences using critical-lateral thinking, a strategic approach and high levels of integrity.
My experience includes; leading a programme of digital transformation and a digital-first agency model that leverages emerging channels; transforming a full service agency’s digital skillset through a strategic programme of training; collaborating with two leading Universities to develop an AI platform that improves the power and performance of clients’ marketing data.
Dr Leeya Hendricks PhD MBA BA (Hons) BA FCIM Chartered Marketer
Non-Executive Director
Dr Leeya Hendricks PhD MBA BA (Hons) BA FCIM Chartered Marketer
Non-Executive Director
Dr Leeya Hendricks, a non-executive Director elected to the CIM Board of Directors in December 2023, is an accomplished chartered marketer and Fellow of the Chartered Institute of Marketing. With nearly two decades of B2B marketing experience, she has demonstrated leadership in technology, professional services, and fintech sectors, having steered global marketing and communications for prominent companies including Delta Capita, Prytek, Kurtosys, Gartner, Accenture, Oracle and IBM across EMEA, JAPAC, and the US.
Currently serving as the CMO at Rimm Sustainability, an AI-tech firm specialising in ESG and sustainability management, Leeya sits on the Executive Committee, providing strategic marketing direction internationally. Her extensive qualifications include a PhD in Management focused on B2B platform ecosystem development and value co-creation, an MBA with a focus on customer centricity in global IT companies, and a BA (Hons) in Brand Marketing Management, BA (Hons) in Fine Art and a Professional Certification from Cambridge University in Business Sustainability Management.
Beyond her corporate role, Leeya is actively involved in shaping the future of marketing. She is a board member of The Fintech Marketing Hub, contributes as a judge in multiple global awards forums, and is a member of various prestigious organisations, including Forbes Communications Council. Recognised as a Top 30 Most Influential Fintech Marketer in 2022. Leeya is a thought leader, regularly contributing articles to reputable marketing and management platforms, participating in podcasts, and speaking at events on topics such as B2B marketing, sustainability, financial technology, platform ecosystems and leadership.
Leeya is dedicated to education, serving as a lecturer and supervisor for master's and post-graduate students at prominent universities in the UK and Europe on digital marketing, consumer insights and customer experience. Passionate about advancing marketing through innovation, growth, diversity, and inclusion, she brings a keen eye for driving modern marketing capabilities that contribute to the strategic growth of CIM and the broader marketing industry.
Paul Mackman FCIM Chartered Marketer
Non-Executive Director
Paul Mackman FCIM Chartered Marketer
Non-Executive Director
Paul, co-owner of a consultancy group specialising in branding, marketing, market research, and human resources, leverages over 25 years of board experience, notably serving 12 years on the CIM East Regional Board. His efforts have played a pivotal role in driving organisational, governance, and cultural transformations at both regional and national levels within the Institute.
Committed to inclusivity, Paul chairs a prominent Suffolk charity supporting adults with learning disabilities and individuals with dementia. A CIM member since 1997, he attained Chartered status in 2012, later becoming a Fellow in 2014. His collaborative approach extends across the CIM network, with his company recognised as the world's first CIM Company Affiliate, receiving a CIM Marketing Excellence Award and holding B-Corp certification.
Motivated to shape a secure future for the CIM, Paul joined the Board of Directors to contribute to financial sustainability, promote sound governance, and advocate for respected industry representation. As an entrepreneurial leader with a diverse background in commercial and not-for-profit roles, Paul is also affiliated with the Chartered Institute of Public Relations and previously the Association of Chairs.
CEO
Chris Daly
CEO
Chris Daly
CEO
Chris was appointed Chief Executive of the Chartered Institute of Marketing (CIM) in March 2016. In his position, Chris has implemented an effective programme of modernisation of the organisation, steering it through a period of transformation to ensure that CIM remains relevant to a continually evolving marketing profession.
He has used his role to promote a higher standard of professionalism in marketing, which in turn has a direct impact on supporting businesses of all sizes to be successful to the benefit of employees, customers, and society as a whole, as per the Objects of CIM’s Royal Charter. Chris is also a regular commentator in the media on the issues that affect the marketing profession.
Chris is a Fellow of the CIM and a Chartered Marketer, a Fellow of the Royal Society of Arts, Manufacturers and Commerce (RSA), a Leadership Fellow of St George’s House, Windsor Castle, a Companion of the British Academy of Management (BAM), and recipient of a Life Achievement Award and made a Life Member of the Academy of Marketing.
Senior Management Team
Joanne Saintclair-Abbott
Institute Secretary
Joanne Saintclair-Abbott
Institute Secretary
Jo joined The Chartered Institute of Marketing in 2001 after previously working for a charity and prior to that she worked in the civil service. She became Institute Secretary in 2004.