Pricing
| Virtual: | £799.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course
Overview
The skills needed to create, commission, edit and distribute film and video are essential to capitalise on film as a key communication tool. BFI and CIM have partnered to enhance the film and video capability of marketing professionals, recognising the breadth of skills required of modern marketers.
This course has been designed by the BFI to give marketing professionals vital editing and post-production techniques, tools and tips to get the best results from their social media, brand development or marketing campaign video.
You will learn how the quality and impact of your content can be dramatically increased during editing and post-production, as you are taken through practical exercises in shaping story, creating emotional and aesthetic effects and guiding points of view.
This course will help you engage structurally and creatively with your own video content. You will also complete and export two unique edits from brand/product focused content supplied by the BFI.
These essential editing skills can be applied across commercials, vlogging, promotional shorts, interactive films, documentaries and fiction.
The BFI also offer courses in Filmmaking and Video Production for Marketers and Video Distribution and Copyright for Marketers which directly compliment this training. These courses are usually scheduled at two week intervals to enable participation across them all. For more information and booking please call +44 (0)1628 427360 or visit the course page.
Who should attend?
This course is suitable for anyone who wants to understand and learn the basic principles of video editing and post-production, as well as those who wish to improve creative collaboration in the post-production of ads, promos, vlog posts, trailers or interviews.
Learning outcomes
- Learn how to edit video content
- Understand how post-production can improve the quality of promotional content
- Understand the basics of storytelling and editing to enhance narrative
- Create effective narrative and non-narrative structures through editing pre-existing footage
- Identify and critique a range of filmmaking techniques associated with editing
- Understand pace and rhythm and the impact of genre on editing styles
- Learn how blocking a scene creates continuity of action
- Add effects, transitions, titles and video generators to enhance your video
- Learn to export video content for DVD authoring and web
Testimonials
Course Directors
This course may be run by any of the following Course Directors:-
Paul Cotrulia, BFI
Sa-Ra Zwarteveen, BFI
Virtual delivery
Our virtual delivery format is designed to deliver an engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.