Pricing
| Non-Residential: | £595.00 |
|---|---|
| Virtual: | £475.00 |
| Member Non-Residential: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Get 10% off virtual training courses taking place between 05 January – 31 March 2021 with code: DISCOUNT10
To qualify for the discount bookings must be paid for and completed by 31 January 2021. View terms & conditions.
Virtual course
Overview
This course is designed to stimulate thinking on what we really believe our value propositions to be and how the rules have changed. The programme focuses on the latest value proposition tools and frameworks and will take you through how to construct value propositions that support the delivery of your evolving business objectives. The programme will be divided into two parts:
- How to develop a value proposition based on powerful customer data, insights and trends as well as product innovation
- How to communicate your value proposition across digital and traditional marketing channels so you can drive awareness, engagement and revenue
This highly practical and hands-on programme offers insights, strategies and techniques to enable you to develop powerful value propositions and communication practices that focuses on meeting your customers complex and fast-changing expectations during these challenging times.
Who should attend?
The programme is for B2B or B2C marketing, communications, product, strategy, market research managers who are responsible for the development and delivery of customer value propositions.
Learning outcomes
- Learn how to build value propositions in any context
- How customers are changing buying behaviour
- Build value propositions from insight/innovation/trends
- Learn to use value proposition development frameworks/tools
- Look at different types of value propositions
- Measuring the performance of compelling customer propositions
- Communicate your value proposition through storytelling/messaging
- Proposition positioning and messaging frameworks
- Learning from best-practice value proposition examples
Course Director
Gopal Kutwaroo
Dr Gopal Kutwaroo, former global senior industry executive at Microsoft, Dell, NCR, Siemens, Cisco, Sage and British Telecom and performed value proposition consultancy roles for over 500 businesses and developed powerful new product, sales and marketing management tactics and strategies that has created over 1,200 value propositions to date and resulted in over $1bn in revenues to date.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.