This course will guide you through each step of the process in developing a Strategic Marketing Plan.
In uncertain times combined with the rapid rate of change, having a defined marketing strategy helps your organisation develop a competitive advantage, innovate new products and services and importantly deliver growth. Over the 2-days you will build your own Strategic Marketing Plan, using the insight and techniques gained, tailored to your own organisation.
Who should attend?
This course is suitable for marketers seeking to develop their strategy development processes and skills. It will also be valuable for marketers who want to refresh their knowledge on how to structure a Strategic Marketing Plan.