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Social media listening is a vital component of marketing, PR and customer service activities within every organisation. It provides a window into how your customers and followers behave and think and allows you to capitalise on emerging trends, manage brand reputation and gain a competitive advantage.

This course will cover how to use social media listening strategically for different business objectives and interpret social listening to generate insights for crisis management, content ideation, sentiment analysis and more. Delegates will create a social listening action plan, and understand when and where to implement social media listening. We will also review the best (free and paid) social listening tools and a range of case studies that set the standard for best practice.

Who should attend?

Marketers who want to understand how social listening can improve their strategy and campaign delivery.

Learning outcomes

  • The difference between social monitoring and social listening
  • How to create a social listening framework
  • Build a social media listening strategy and action plan
  • Use social listening for:
    • Delivering consumer insights
    • Identifying industry trends
    • Analysing competitors
    • Understanding brand health
    • Finding influencers
    • Crisis management
    • Customer service
    • Monitoring events
    • Campaign monitoring and measurement
  • How to interpret social listening output
  • The best (free and paid) social listening tools

Course Dates

Start Date Duration Location
20 May 2024 1d Virtual
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Course Director

Julie Atherton

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, public speaker, consultant, and strategist she specialises in advising organisations (B2B, B2C, and 3rd sector) on embedding social media in their strategic development and growth. Her social media strategy books and training courses are built on 30 years’ experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Send Me A Sample, Smart Viz, and Emerge Digital. Julie’s social media books B2B Social Selling Strategy and Social Media Strategy are available on Amazon.

Do you have a question?

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