Pricing
| Non-Residential: | £2,800.00 |
|---|---|
| Member Non-Residential: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Get 10% off virtual training courses taking place between 05 January – 31 March 2021 with code: DISCOUNT10
To qualify for the discount bookings must be paid for and completed by 31 January 2021. View terms & conditions.
Overview
The CIM Marketing in Practice Programme will provide you with a thorough grounding in the latest marketing communications tools and techniques. You will learn the key principles of marketing and how these can be applied to improve the effectiveness of your marketing efforts and your organisation’s performance. The course takes you through planning and evaluating marketing campaigns, customer behavior, channel selection and proposition development.
Who should attend?
This is a practical course for anyone who wants to understand the key elements of building an effective marketing communications campaign. No previous marketing experience is required.
Learning outcomes
Marketing Concepts, Models & Tools
- Understand the core principles of marketing: concepts, models, practices and techniques
- Understand the application of the marketing mix within different marketing contexts
- How to ensure your marketing is ethical and legally compliant
Customer Behaviour
- Segmentation, targeting and persona development
- How digital technologies are influencing customers’ expectations and behaviour
- Understand the customer experience and customer journey
Planning Campaigns
- Understand the process of planning a campaign
- How to work with planning frameworks
- How to measure campaign success
Digital Channels
- How to drive website traffic and develop engaging content
- Understand which social channels are right for your target audience
- Learn the key principles of effective email marketing
Branding
- Determine the principles and benefits of effective branding
- How to design a brand planning process
- Undertake a brand audit
Proposition Development & Briefing
- How to write the best creative brief, with confidence and creativity
- Develop effective propositions that differentiate you
- How to evaluate creative work and give constructive feedback
Marketing Communications
- Matching appropriate communications to meet different objectives
- An overview of marketing communications channels
- Devising effective targeted media strategies and assessing media options
Course Dates
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| No Course Dates Available | ||||
Course Directors
This course may be run by any of the following Course Directors:-
Richard Mayer
Debbie Clewes
Vanessa Moon
Michelle Carvill
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.