To deliver truly effective marketing communications, requires an understanding of strategic alignment, brand strategy, marketing communication strategy, context analysis, targeting, customer-journeys, personas, message creation, channel integration, and results measurement. This course will take you through how to plan, manage and integrate marketing communications so that they are applied strategically to meet clearly defined objectives. We will introduce you to concepts, tools, and a step-by-step process, which enables you to create a structured integrated marketing communications plan that consolidates and co-ordinates your marketing communications.
Who should attend?
This course is for marketing communications professionals who need to adopt a strategic approach to planning marketing communications.