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To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

The brief is a written contract between you and your agency/in-house team. It is the foundation from which creative proposals and content are built. In this interactive workshop we will look at the important role a brief plays in developing effective communications, outline the key structural components of a brief and how to write an informative and inspirational brief. We will also show you how to deliver briefs to your agency/in-house team and use your brief to evaluate creative ideas and content.

Who should attend?

This course is ideal for marketers who want to learn how to write a robust and effective brief, that allows you to get the most out of their agency/in-house team. No previous experience of briefing experience is required.

Learning outcomes

  • The importance of a good brief
  • The key components of a brief
  • A step-by-step guide to writing an inspirational brief
  • How to specify your KPIs and deliverables
  • How to deliver the brief to your agency partners (internal/external)
  • How to use the brief to evaluate creative ideas and content

Course Dates

Start Date Duration Location
28 Jun 2021 1d Virtual
 
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09 Sep 2021 1d Virtual
 
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06 Dec 2021 1d Virtual
 
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Course Director

Abigail Dixon

Abigail has over 20 years’ experience in brand management, from develop long term plans to bringing these plans to life through activation management, working with many household brands across multiple sectors and industries. Abigail is an award-winning marketer and consultant, Chartered Marketer, Fellow and Course Director at the CIM and founder and director of Labyrinth Marketing, a strategic marketing and capability agency driven to step change growth of people, agencies and brands. She is on a personal mission to improve the collaboration between agency and clients, to get them to work together as true partners to deliver commercial, brand and business goals. Abigail uses her unique perspective to ensure that both the brief, and the delivery of the brief, forms the basis for which creative responses and award-winning campaigns and activation can be built

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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