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Virtual course


This highly interactive virtual course will help you develop a digital marketing strategy that you can take away and implement in the real-world. Using practical tools, techniques and frameworks throughout, the course will help you develop a strategy that is both customised to your unique situation and can be implemented with the resources you have available. Over a six-week period, you’ll join a group of fellow participants for a weekly 1.5-hour session led by highly experienced digital marketing practitioner. Each session builds on the previous one to increase your knowledge and build a strategy plan that you can take away and implement. 

You’ll be provided with a strategy framework document that you can customise and build throughout the 6 sessions, with the final session giving you an opportunity to pitch back your plan to your peers.

Week 1: Digital marketing in perspective - challenges and trends 
Week 2: Digital marketing strategy: analysis, targeting and personas 
Week 3: Objectives, KPIs  and building a measurement framework 
Week 4: Developing an OVP and channel considerations 
Week 5: Planning integrated digital marketing campaigns 
Week 6: Measurement, iteration and ROI & final strategy workshop

Who should attend?

This course is for anyone with responsibility for planning and creating a digital strategy in any type of organisation. 

Learning outcomes

By the end of the course you will be able to: 

  • Develop and build a digital marketing strategy
  • Identify business ‘blocks’ that can slow down or prevent the effective implementation of your digital strategy
  • Build personas and user journey maps to help you develop effective digital plans
  • Understand the core tactical consideration to allow you to review activity effectively 
  • Understand and analyse web and social analytics for integration into measurement frameworks
  • Build effective measurement plans to ensure the ongoing effectiveness of your strategy

Course Dates

Start Date Duration Location
05 Feb 2021 9hrs Virtual
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Course Director

Daniel Rowles

Daniel has worked in digital marketing for the past 23 years and has extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies. He is the voice of the top-10 Digital Marketing Podcast and an award-winning author. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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