Get 10% off virtual training courses taking place between 01 July – 30 September 2021 with code: DISCOUNT10
To qualify for the discount bookings must be paid for and completed by 31 July 2021. View terms & conditions.
Virtual course

Overview

This highly interactive virtual course will help you develop a digital marketing strategy that you can take away and implement in the real-world. Using practical tools, techniques and frameworks throughout, the course will help you develop a strategy that is both customised to your unique situation and can be implemented with the resources you have available. Over a six-week period, you’ll join a group of fellow participants for a weekly 2-hour session led by highly experienced digital marketing practitioner. Each session builds on the previous one to increase your knowledge and build a strategy plan that you can take away and implement. 

You’ll be provided with a strategy framework document that you can customise and build throughout the 6 sessions, with the final session giving you an opportunity to pitch back your plan to your peers.

Week 1: Digital marketing in perspective - challenges and trends 
Week 2: Digital marketing strategy: analysis, targeting and personas 
Week 3: Objectives, KPIs  and building a measurement framework 
Week 4: Developing an OVP and channel considerations 
Week 5: Planning integrated digital marketing campaigns 
Week 6: Measurement, iteration and ROI & final strategy workshop

Who should attend?

This course is for anyone with responsibility for planning and creating a digital strategy in any type of organisation. 

Learning outcomes

By the end of the course you will be able to: 

  • Develop and build a digital marketing strategy
  • Identify business ‘blocks’ that can slow down or prevent the effective implementation of your digital strategy
  • Build personas and user journey maps to help you develop effective digital plans
  • Understand the core tactical consideration to allow you to review activity effectively 
  • Understand and analyse web and social analytics for integration into measurement frameworks
  • Build effective measurement plans to ensure the ongoing effectiveness of your strategy

Course Dates

Start Date Duration Location
10 Sep 2021 11hrs Virtual
 
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Virtual delivery

Week 1: 10/09/2021 11:00 - 13:00
Week 2: 17/09/2021 11:00 - 13:00
Week 3: 24/09/2021 11:00 - 13:00
Week 4: 01/10/2021 11:00 - 13:00
Week 5: 08/10/2021 11:00 - 13:00
Week 6: 15/10/2021 11:00 - 13:00

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Email us at training@cim.co.uk
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