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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Writing copy for the digital world is always demanding. The pressure is on to create compelling content for the web, as well as engaging emails, social posts and ads. Now’s the time to build on your existing experience and take your writing to a new level.
In this interactive masterclass, you’ll work with a highly experienced copywriter and trainer to create and critique copy for the online environment. As well as discussing best practice for search engine optimisation, including your use of keywords and tags, you will be encouraged to explore the world of online storytelling and different ways of making your digital copy eye-catching, memorable and persuasive.
During the two days, there will be the opportunity to work collaboratively on practical exercises for both B2C and B2B audiences, creating display ads, web copy, blogs and emails.
This course is designed for marketing and communications professionals who already have experience or training in digital copywriting. We welcome people who are focused on digital platforms specifically and keen to enhance and hone their skills through discussion, experimentation and practical exercises.
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