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New course

Overview

Writing copy for the digital world is always demanding. The pressure is on to create compelling content for the web, as well as engaging emails, social posts and ads. Now’s the time to build on your existing experience and take your writing to a new level. 

In this interactive masterclass, you’ll work with a highly experienced copywriter and trainer to create and critique copy for the online environment. As well as discussing best practice for search engine optimisation, including your use of keywords and tags, you will be encouraged to explore the world of online storytelling and different ways of making your digital copy eye-catching, memorable and persuasive. 

During the two days, there will be the opportunity to work collaboratively on practical exercises for both B2C and B2B audiences, creating display ads, web copy, blogs and emails.  

Who should attend?

This course is designed for marketing and communications professionals who already have experience or training in digital copywriting. We welcome people who are focused on digital platforms specifically and keen to enhance and hone their skills through discussion, experimentation and practical exercises. 

Learning outcomes

  • Gain confidence in crafting and delivering copy to deadlines 
  • Explore the role of tags, key words and other tactics for SEO 
  • See how effective storytelling can enhance your digital copy 
  • Experiment with different approaches and formats for blogs 
  • Deliver advertising messages that grab attention and drive clicks 
  • Create ideas for a compelling email campaigns from scratch 
  • Find new ways to liven up and enhance your social media presence 

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director, who now works as a freelance copywriter on behalf of clients in the UK and continental Europe. Writing across a range of digital platforms, he is used to interpreting briefs for both B2C and B2B audiences and understands the practical challenges marketers face. Phil is also a highly experienced trainer and lecturer, teaching at University of the Arts London and the largest private university network in France, INSEEC U. Each week, Phil co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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