Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

Data visualisation is the most effective way to communicate marketing data in a form that others can understand and act upon. However, designing data visualisations that successfully communicate the most important insights in your data takes skill and practice. In this workshop you learn design principles and how to consistently apply them to workflows. 

Presenting data alone is insufficient to engage and persuade your audience. Today’s omnichannel campaigns and marketing automation solutions also create increasingly complex data. Effective use of data visualisation uses the power of external cognition to reduce that complexity and enable your audience to engage with your key message. If you plan to deploy advanced analytics or data science in your business, data visualisation is key to enabling your stakeholders to understand your recommendations. 

In this workshop, we will show you how to leverage the power of data visualisation; how to simplify complex messages and bring your customer insights to life. 

Who should attend?

This workshop is appropriate for marketing executives or managers who have experience of manipulating data and producing charts and producing charts (including using MS Excel). No specific software will be used during this workshop, as the design principles and workflow taught are applicable to all software and businesses. 

Learning outcomes

  • Understand the power of data visualisation to communicate 
  • Use a 4-step data visualisation workflow to improve quality 
  • Declutter a chart & dashboard to improve communication 
  • Make effective use of colour to enhance data visualisation 
  • Review a range of chart & map types and how to experiment 
  • Understand the design principles that improve visual communication 
  • Critique data visualisations and benefit from peer review 
  • Navigate the data visualisation software marketplace   

Course Dates

Start Date Duration Location
13 May 2021 1d Virtual
 
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28 Jul 2021 1d Virtual
 
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22 Sep 2021 1d Virtual
 
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01 Dec 2021 1d Virtual
 
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Course Director

Paul Laughlin

Paul has spent over 25 years creating and developing teams who communicate data effectively. Working closely with marketing leaders he enables them to be insight-led in key decisions and measuring impact. Following senior leadership roles within Lloyds Banking Group, Paul has worked with leading organisations such as Royal London, RSA Insurance, Moneysupermarket, Virgin Money, eBay and UBM.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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