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To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk

Overview

With an increasing number of businesses operating internationally there are numerous opportunities to build new relationships, but with each new opportunity comes hidden pitfalls around culture and language. Understanding subtle cultural differences allows business to work, communicate and collaborate more effectively with colleagues, clients, customers and partners in multicultural settings.  

Who should attend?

  • Marketing professionals that want to enhance their cultural competencies  
  • Those who are working in culturally diverse organisations  
  • Anyone planning to grow their businesses internationally 

Learning outcomes

  • Understand the psychology behind different cultures to improve your levels of communication 
  • Create cultural awareness, to better understand and influence customers 
  • Learn how to understand cross-cultural communication styles and overcome language differences  
  • How to work with different intercultural management styles  
  • Learn and develop clear communication strategies to prevent cultural misunderstandings 
  • Case studies of best practice are included throughout 

Course Dates

Start Date Duration Location
18 Feb 2021 1d London
 
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26 May 2021 1d London
 
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Course Director

Marina Ibrahim

Marina Ibrahim is an Intercultural Competency Expert, her international cultural and marketing experience includes 25 years in marketing communication and cross-cultural training. Working worldwide she has taught global intercultural skills to directors and teams of both SMEs and international blue-chip organisations including BP, Bentley, BMW, DEA, Caterpillar, Kellogg’s, Nike and PepsiCo. With her cosmopolitan and multi-lingual background, she uses cultural capability building tools and personal experiences to help delegates learn new skills to work effectively across cultures. With her cosmopolitan and multi-lingual background, she uses cultural capability building tools, personal experiences, case studies, best practice and positive examples to help delegates learn new skills to work effectively across cultures.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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