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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Conducting market research online has come into its own in recent years and in many cases can be the optimal way to collect information. Using an online survey can be a speedy and cost-effective means of gathering information to support business decisions and validate marketing strategy.
Recent developments have enabled greater sophistication in questionnaire design resulting in improved success in engaging the target audience. It is vital to ensure a clearly designed research brief, ensure the sample is appropriate, ask the right questions and ensure that actionable insights are delivered. This course will help you to judge when an online survey represents the optimal choice and provide guidance on the steps that will improve the outcome to deliver on the objectives of the project.
In addition to online surveys, this course will also cover the use of virtual meeting platforms such as Zoom, Microsoft Teams, Google Hangouts and Skype, that have enabled personal interviews to be conducted remotely with a number of associated benefits. The course will also provide guidance on the optimal use of video call platforms for market research, whether for one on one interviews or to run online focus groups.
Those responsible for conducting or commissioning market research and want to understand the best practice online approaches.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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