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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This workshop explains key approaches to understanding how the brand is performing within the framework of customer and stakeholder values and expectations, and the market, to improve business performance. How much value does brand bring to the business? What to track? What to prioritise? How to find the right metrics? Brands - and their assets - are critical drivers of value and marketers need to be increasingly skilled in determining how brand equity and brand value can and should be measured together with recommending revisions to the brand/marketing plan based on a reliable range of metrics and analytics.
This workshop has been developed for marketing and brand professionals, business owners and managers who have responsibility to design and/ or manage their brand analytics and metrics. Marketers and brand managers who need to demonstrate the value of brand related activity to the organisation and make sense of the mass of metrics available in the context of their brand challenges will benefit.
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