Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk

Overview

This workshop explains key approaches to understanding how the brand is performing within the framework of customer and stakeholder values and expectations, and the market, to improve business performance. How much value does brand bring to the business? What to track? What to prioritise? How to find the right metrics? Brands - and their assets - are critical drivers of value and marketers need to be increasingly skilled in determining how brand equity and brand value can and should be measured together with recommending revisions to the brand/marketing plan based on a reliable range of metrics and analytics.

Who should attend?

This workshop has been developed for marketing and brand professionals, business owners and managers who have responsibility to design and/ or manage their brand analytics and metrics. Marketers and brand managers who need to demonstrate the value of brand related activity to the organisation and make sense of the mass of metrics available in the context of their brand challenges will benefit.

Learning outcomes

  • Develop appropriate business, brand and behaviour measures
  • Strengthen the approach to measurement in brand marketing plans 
  • Use metrics to manage brand marketing resources and investment 
  • Create a brand measurement dashboard
  • Use quantitative brand metrics to measure brand performance 
  • Develop and implement an effective brand audit
  • Assess how well market research data is converted to insight
  • Using perfomance analytics to improve the brand plan

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Vanessa Moon

Vanessa has over 28 years’ experience in product and brand management, insight and communications. Her reputation has been built across a variety of agency and client roles and longstanding project, training and consultancy work that includes clients such as Tesco, Xerox, Tfl, Barclaycard, Taylors of Harrogate, Yorkshire Tea, Asda, Avon, BBC Studios, Kraft, KP Snacks, Bacardi-Martini, Lloyds and Legal & General to name a few. She has trained and consulted international brands widely in regions such as EU, EMEA, Asia Pac, Latin and Central America and has held roles on several Marketing Excellence Councils. She is a popular guest speaker and facilitator and is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business. Vanessa encourages marketing with social purpose.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.

Thank you for your patience.

X

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse