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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Brand touchpoints are the sequence of interactions that collectively deliver a brand experience. The course considers the role of design and its value in the innovation of the brand experience. Delegates will learn how values-based behaviours influence the experience of the brand and reveals how sensory branding through; sight, sound, touch, smell and taste can create unique experiences. The day includes methods to audit and map the brand experience.
This course provides tools and insights to maximise a brand’s performance through the evaluation of each touchpoint in the customer journey. This course is designed to give delegates a strategy to strengthen the brand experience and exceed customer expectations at every touchpoint.
|06 Apr 2021||1d||Virtual||
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